Wednesday, August 5, 2009

Malibu Boats & PRWeb 2009 Search Engine Watch Award Finalists

Malibu Boats and PRWeb have been announced as finalists for the 2009 Search Engine Watch Awards. Malibu Boats and PRWeb were cited as a finalist in the "Best Integration of Search with Other Media" category based largely on the results Malibu Boats achieved when introducing the Malibu Corvette Limited Edition Sport-V.

Malibu Boats and PRWeb are finalists in the Best Integration of Search with Other Media category for the 2009 Search Engine Watch Awards. They are joined in this category by Embarq/iCrossing and Intel -- "Sponsors of Tomorrow". Finalists are judged on four key areas of consideration including, innovation in methodology and execution, achieving success goals, excellence in tactical execution as well as overall approach and category relevance.

Malibu Boats partners with PRWeb, a leader in online news release distribution, to publicize the many ground-breaking innovations the world’s #1 water sports boat manufacturer introduces. Malibu Boats chooses PRWeb's for its penetration and multimedia features. It was the perfect service to use as a tool for the introduction of the Malibu Corvette Limited Edition Sport-V. Within three days of the first PRWeb release, Malibu Boats saw its Web site traffic increase 30 percent with page views up 25 percent. In less than six months, the company had earned 30 news articles, and today, more than a year after the release was made live, Malibu is still receiving sales leads and media inquiries from the news release.

“Just like the innovation that we build into the world’s best selling wakeboard and water ski boats, our PR efforts are unique and we constantly push limits,” commented Amy Mauzy, Malibu Boats Marketing Manager. Mauzy continued, “We are so excited that Malibu Boats is the a driving force behind the SEW Award finalist position. We’d like to thank PRWeb for providing us the tools to get the word out about Malibu innovations like the Corvette boat. PRWeb gives us the opportunity to integrate our extensive social media efforts and video content with our news releases to engage a broader audience.”

"Market research demonstrates that customers sometimes prefer information in one format over another - and PRWeb enables its customers to package and distribute their news in any format including text, audio and visual - and often all three," said Jiyan Wei, director of product management for PRWeb. "Malibu Boats consistently taps new PRWeb features, such as video, and integrates these into their news announcements to build awareness, drive Web site traffic and enhance their search engine visibility."

Winners will be announced at Search Engine Strategies San Jose, August 10-14. Finalists will receive 1-day passes (limit 3) to the SES San Jose sessions and Orion panels on the day the winner in their category is announced.

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