Malibu Boats (@MalibuBoats) Seneca, SC Dealer JC Sports was recognized with the 2010 Water Sports Industry Breakout Retailer of the Year Award. Water Sports Industry Association (WSIA) presented the award on September 10th at the Wakeboarding Magazine Wake Awards at Surf Expo in Orlando, FL.
Additional Links
Water Sports Industry Association Web Site
Water sports industry manufacturers cast their votes for JC Sports as a dealer/retailer who has gained an exceptional awareness of market influences, resulting in a significant increase in sales. JC Sports made their case for this honor with an amazing year! Not only did they earn another Exceptional Customer Service Award from Malibu Boats, but they have added social media to their bag of customer relationship tools. Jeff Crouch, owner of JC Sports, is keeping in close contact with his boat owners on Facebook and Twitter in addition to the traditional personal communication JC Sports is known for. Crouch is seeing the extra time and effort he is putting into his customer relationships reap rewards in the form of sales and leadership awards like this one.
When asked about this latest award, Owner of JC Sports, Jeff Crouch, had this to say. “Winning the 2010 WSIA Leadership Award as Breakout Retailer of the Year is a tremendous honor. Being recognized by our industry peers for our hard work, dedication to our sport, and resiliency during the economic downturn is not only a testament to our organization, but to the quality of the industry partners we have.”
WSIA honored the water sports industry's best retailers and manufacturers with a variety of 2010 Leadership Awards for outstanding efforts in advertising, promotions, and branding. JC Sports received the 2010 WSIA Breakout Retailer of the Year honor during the Wake Awards on Friday, September 10, 2010 at Surf Expo in Orlando, FL.
If you are near Northwestern South Carolina visit Malibu Boats Dealer JC Sports to experience the Malibu Difference in the 2011 model line-up.
Tags: Malibu Boats | JC Sports | Breakout Retailer | WSIA | Malibu Dealer | award | social media | customer service | leadership
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Friday, September 17, 2010
Tuesday, August 3, 2010
Malibu Boats: Case Study in Social Media Excellence
Opened the Malibu Boats (@MalibuBoats) Twitter account this morning to find this mention. @WebSavvyMrkting: @MalibuBoats: A Case Study in Social Media Excellence. Read my blog entry and personal experience @ http://b2l.me/aeqx57. We were excited to see the tweet and quickly surfed the link to check out Rebecca Gill's blog post on www.Web-Savvy-Marketing.com. While we recognized Rebecca's Twitter handle, as belonging to one of our Malibu Boats Family members, we didn't put 2 and 2 together until we read on...
Re-posted from Web-Savvy-Marketing.com
When I met my husband many years ago, I quickly became painfully aware of his two loves: hunting and boating. No matter how great his love for me, I could not interfere with his beloved hobbies. In 2008 we purchased a new Malibu Boat to continue his tradition of summer days spent on the water. Our Malibu Wakesetter was a major purchase and something I personally struggled with until I realized we spent every weekend on the boat and dragged along numerous friends and families with us. We are now known for our “super cool” Malibu boat that produces “monster waves” and our desire to get everyone and anyone surfing behind it.
Earlier this summer we experienced some problems with our Malibu Wakesetter. While it sat in service, by husband called the owner of Skiers Pier, our local Malibu dealership. My husband had know Ron, the owner, since he was a kid and Ron was a major factor in us buying our Wakesetter back in 2008. He had complete confidence in Ron addressing our concerns. I, in turn, vented my frustration on Twitter. My tweet was:
Skiers Pier please finish my @malibuboats Wakesetter so I could enjoy the sunny weather this week! Stuck in service hell for weeks. #fail
I did not expect any action on this, I was just venting. I spend the majority of my day on Twitter managing social media accounts for my clients. Complaining online is normal for me. My husband just about died when I stated what I had done.
But something magical happened. I say magical, because it is rare. Within thirty minutes I had a direct message on Twitter from Malibu Boats. They had already called Skiers Pier and left a message with Ron about my boat. They promised to help resolve whatever issues I was encountering.
Before I knew it, they did. In fact, Malibu Boats and Skiers Pier were so great at their customer service; my husband and I traded in our two year old Wakesetter for one that could hold three more people. Our “super cool” boat became even cooler because we could hold more people and spread our boating love even further.
While Skiers Pier may not have a clue about social media and Twitter, Malibu Boats makes great use of their Twitter account. And while Ron may not be a computer guy, my husband and son love him and he is one of the best examples of good old fashion customer service. That is a rarity these days.
After all this played out, I had to publicly thank Malibu Boats for their exceptional customer service on and off the computer. Skiers Pier could not have taken care of us as well as they did if Malibu Boats was not supporting their efforts from afar. I may be quick to vent on Twitter, but I’m also quick to compliment and provide praise. My next tweets were:
Off to Skiers Pier to pick up our new @malibuboats Wakesetter! Many thanks to Ron and Malibu Boats for such excellent customer service!
@malibuboats – The new Wakesetter made the perfect Father’s day gift. Surfing in the Michigan sun is the best way to spend the day for Dad.
So Malibu Boats, I salute you and your entire team. Not only are you great at customer service, you are great at social media. You may have won my husband’s heart back in 1985, but in 2010 you won mine. And quite frankly, you’ve also won the accolades of everyone we invite to share our love for Wakesetters, lake surfing, and long summers days spent enjoying the warmth and sun in Michigan.
You are extremely welcome! Thank you... for taking the time to compose this blog post, Rebecca! We are so glad that Malibu Boats and Skier's Pier could help you get back on the water. If you need anything else we are only a Tweet away! Take care and have a great summer in your Wakesetter.
Tags: Malibu Boats | Web Savvy Marketing | Rebecca Gill | Malibu Wakesetter | wakeboard boat | customer service | boat owner | Malibu Dealer | Skier's Pier | Detroit | Twitter | Social Media
Re-posted from Web-Savvy-Marketing.com
When I met my husband many years ago, I quickly became painfully aware of his two loves: hunting and boating. No matter how great his love for me, I could not interfere with his beloved hobbies. In 2008 we purchased a new Malibu Boat to continue his tradition of summer days spent on the water. Our Malibu Wakesetter was a major purchase and something I personally struggled with until I realized we spent every weekend on the boat and dragged along numerous friends and families with us. We are now known for our “super cool” Malibu boat that produces “monster waves” and our desire to get everyone and anyone surfing behind it.
Earlier this summer we experienced some problems with our Malibu Wakesetter. While it sat in service, by husband called the owner of Skiers Pier, our local Malibu dealership. My husband had know Ron, the owner, since he was a kid and Ron was a major factor in us buying our Wakesetter back in 2008. He had complete confidence in Ron addressing our concerns. I, in turn, vented my frustration on Twitter. My tweet was:
Skiers Pier please finish my @malibuboats Wakesetter so I could enjoy the sunny weather this week! Stuck in service hell for weeks. #fail
I did not expect any action on this, I was just venting. I spend the majority of my day on Twitter managing social media accounts for my clients. Complaining online is normal for me. My husband just about died when I stated what I had done.
But something magical happened. I say magical, because it is rare. Within thirty minutes I had a direct message on Twitter from Malibu Boats. They had already called Skiers Pier and left a message with Ron about my boat. They promised to help resolve whatever issues I was encountering.
Before I knew it, they did. In fact, Malibu Boats and Skiers Pier were so great at their customer service; my husband and I traded in our two year old Wakesetter for one that could hold three more people. Our “super cool” boat became even cooler because we could hold more people and spread our boating love even further.
While Skiers Pier may not have a clue about social media and Twitter, Malibu Boats makes great use of their Twitter account. And while Ron may not be a computer guy, my husband and son love him and he is one of the best examples of good old fashion customer service. That is a rarity these days.
After all this played out, I had to publicly thank Malibu Boats for their exceptional customer service on and off the computer. Skiers Pier could not have taken care of us as well as they did if Malibu Boats was not supporting their efforts from afar. I may be quick to vent on Twitter, but I’m also quick to compliment and provide praise. My next tweets were:
Off to Skiers Pier to pick up our new @malibuboats Wakesetter! Many thanks to Ron and Malibu Boats for such excellent customer service!
@malibuboats – The new Wakesetter made the perfect Father’s day gift. Surfing in the Michigan sun is the best way to spend the day for Dad.
So Malibu Boats, I salute you and your entire team. Not only are you great at customer service, you are great at social media. You may have won my husband’s heart back in 1985, but in 2010 you won mine. And quite frankly, you’ve also won the accolades of everyone we invite to share our love for Wakesetters, lake surfing, and long summers days spent enjoying the warmth and sun in Michigan.
You are extremely welcome! Thank you... for taking the time to compose this blog post, Rebecca! We are so glad that Malibu Boats and Skier's Pier could help you get back on the water. If you need anything else we are only a Tweet away! Take care and have a great summer in your Wakesetter.
Tags: Malibu Boats | Web Savvy Marketing | Rebecca Gill | Malibu Wakesetter | wakeboard boat | customer service | boat owner | Malibu Dealer | Skier's Pier | Detroit | Twitter | Social Media
Friday, August 28, 2009
Malibu Boats Facebook Tips and Friend Suggestions
Facebook is a free social networking website. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves. Members can also make friends with Malibu Boats on Facebook along with a number of other water sports athletes and companies.
Malibu Boats publishes events, status updates, news, images and videos to Facebook. You can also contact the Malibu Boats factory directly through Facebook. We monitor our Facebook page regularly to provide quick and accurate responses to any Malibu Boats inquiries. You are definitely in the "know" about Malibu Boats as a Malibu Facebook friend.
If you are interested in setting up a Facebook account, here are some written instructions to help get you started:
1. Open your Internet browser.
2. Go to www.facebook.com
3. Enter your information into the “Sign up for Facebook” box.
4. Look for a confirmation email.
5. Click on the link to get back to Facebook.
6. Click “Profile” at the top of the page, fill out as much as you wish.
7. You are now signed up & can start searching for friends.
8. Click on “Friends” at the top of the page. Find friends by email address or name.
9. Type in "Malibu Boats" and friend us up! Or go directly to Malibu Boats Facebook and become a friend.
10. If you are looking for some other water sports-related friendships here are a few more friends requests you might want to make. Malibu Boats Pro Riders: Kevin Henshaw, Chad Sharpe, Brian Grubb, Phillip Soven, Dallas Friday, Matt Manzari. Malibu Boats Pro Skiers: Thomas Degasperi, Will Asher, June Fladborg, Drew Ross. Malibu Boats Dealers: Idaho Water Sports, Tinus Marine. Malibu Boats Partners: Axis Wake Research, Alliance Wakeboard Mag, Wakeboarding Magazine, Wakeboard Camp, Liquid Force, Hyperlite, Ronix, Radar Skis, WaterSki Magazine. There are more friends signing on all the time. We will keep you updated.
Here is a link to a quick Facebook instructional video to get you started/signed up.
Here is another helpful link from ehow.com will take you to a video that will help you sign up, it also takes you to a series of videos on “How to use Facebook”
See you on Facebook!
Tags: Malibu Boats | Facebook | Facebook friends | Facebook tips | ehow.com | instructional | Malibu friends | social media | Malibu dealers | Malibu Pro Skiers | Malibu Pro Skiers | Malibu Partners
Wednesday, August 5, 2009
Malibu Boats & PRWeb 2009 Search Engine Watch Award Finalists
Malibu Boats and PRWeb have been announced as finalists for the 2009 Search Engine Watch Awards. Malibu Boats and PRWeb were cited as a finalist in the "Best Integration of Search with Other Media" category based largely on the results Malibu Boats achieved when introducing the Malibu Corvette Limited Edition Sport-V.
Malibu Boats and PRWeb are finalists in the Best Integration of Search with Other Media category for the 2009 Search Engine Watch Awards. They are joined in this category by Embarq/iCrossing and Intel -- "Sponsors of Tomorrow". Finalists are judged on four key areas of consideration including, innovation in methodology and execution, achieving success goals, excellence in tactical execution as well as overall approach and category relevance.
Malibu Boats partners with PRWeb, a leader in online news release distribution, to publicize the many ground-breaking innovations the world’s #1 water sports boat manufacturer introduces. Malibu Boats chooses PRWeb's for its penetration and multimedia features. It was the perfect service to use as a tool for the introduction of the Malibu Corvette Limited Edition Sport-V. Within three days of the first PRWeb release, Malibu Boats saw its Web site traffic increase 30 percent with page views up 25 percent. In less than six months, the company had earned 30 news articles, and today, more than a year after the release was made live, Malibu is still receiving sales leads and media inquiries from the news release.
“Just like the innovation that we build into the world’s best selling wakeboard and water ski boats, our PR efforts are unique and we constantly push limits,” commented Amy Mauzy, Malibu Boats Marketing Manager. Mauzy continued, “We are so excited that Malibu Boats is the a driving force behind the SEW Award finalist position. We’d like to thank PRWeb for providing us the tools to get the word out about Malibu innovations like the Corvette boat. PRWeb gives us the opportunity to integrate our extensive social media efforts and video content with our news releases to engage a broader audience.”
"Market research demonstrates that customers sometimes prefer information in one format over another - and PRWeb enables its customers to package and distribute their news in any format including text, audio and visual - and often all three," said Jiyan Wei, director of product management for PRWeb. "Malibu Boats consistently taps new PRWeb features, such as video, and integrates these into their news announcements to build awareness, drive Web site traffic and enhance their search engine visibility."
Winners will be announced at Search Engine Strategies San Jose, August 10-14. Finalists will receive 1-day passes (limit 3) to the SES San Jose sessions and Orion panels on the day the winner in their category is announced.
Tags: Malibu Boats | PRWeb | Search Engine Watch | Search Engine Strategies | Corvette | Corvette Boat | wakeboard boat | ski boat | SEW Award | award | finalist | PR | social media
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