Monday, November 26, 2007

Corvette Limited Edition Sport-V Video

During the Corvette boat photo shoot at Lake Don Pedro, CA in early November we captured some amateur video footage of the Corvette Limited Edition Sport-V. We put these clips together with some heart pumping music and interior footage we captured during the studio shoot. Take a look... There's more to come, but we thought this would be fun for now.

Thursday, November 15, 2007

The Malibu Corvette Boat Unveiled



The new Malibu Corvette Limited Edition Sport-V was unveiled today at our 2008 Malibu Boats Dealer Meeting in Lake Tahoe , Nevada.

The main meeting room was kept under lock and key until just before the unveiling. No one was allowed in the room except Malibu personnel and the talented crew of audio-visual experts running the show. We only had one break in by Joe Wolf of Skier’s Pier in Detroit, Michigan. Joe was quickly escorted out of the room and he was a great sport about it.

At exactly 7:30am the doors to the meeting room were opened and over 300 members of the Malibu dealer network filed in. Dealership owners, salespeople and spouses made up the group. No one played hooky from the meeting yesterday morning. It was standing room only.

The Corvette boat was well hidden by a large curtain and at 8:00am sharp the unveiling festivities began.

First a nostalgic Corvette car video was played and then famed precisionist C.G. Ryche began his signature heavy-hitting drum solo. Obscured by thick layers of smoke and dry ice haze the boat was slowly revealed by huge banks of lights.

Paul Singer, Vice President of Sales and Marketing for Malibu Boats, described some of the unique features of the Corvette boat. Paul also recognized the three men responsible for this one-of-kind towboat, Malibu engineers Dan Gasper, Paul Gains and Shane Stillman.

The Malibu dealers went crazy for the Corvette Limited Edition Sport-V. After the intro many of them were on the edge of their seats, just waiting for the day's first meeting break so they could crawl all over the boat and snap a few camera phone shots for their crews back home.

Take a look at our Flickr gallery of this historic event.



The fastest inboard water sports boat ever produced, the Corvette Limited Edition Sport-V wowed the Malibu Boats dealer network, even sitting still, on November 15th, at its unveiling. Everyone was anxious to place orders for their Malibu Corvette boat and get these hand-built boats on the water in their areas.

Stay tuned for more information on the 2008 Corvette Limited Edition Sport-V. There’s more to come.


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Thursday, November 8, 2007

Malibu Boats Pushing Limits with 3D



The limits we push at Malibu Boats are not restricted to boat building or production processes. We are always pushing for that next breakthrough no matter what the discipline. We have even applied this limitless mindset to boat reorientations on the web.

We have added 3D imagery and animation to the engine that motors us past the limits we push. Created by 64-bit 3D artist Dean Fowler of Machine Films, each 2008 Malibu boats was completely modeled in 3D, inside and out. Dean has worked on a number of motion picture projects as well as video games like the recently released Halo 3.

These models are available in iSpec and will be posted in the web site's boat model sections. ISpec uses 2D captures of our 3D models to illustrate user specified colors and exterior options. ISpec is our boat-building program and thanks to the advantage of 3D model we can offer four distinct views when you build your boat online. We are also in the process of adding animated 3D to the boat model pages on our web site. These animations spin and flip showing off each Malibu boat model from every angle. These animations have also been posted on YouTube.com.

You can view 3D animated clips of each 2008 model on our YouTube channel.

We are extending the use of these 3D models by plugging them into other Malibu marketing media like the 2008 DVD and our print pieces. The spinning animations will add another descriptive element to model sections of the DVD. The amount of 2D images, both rendered and wire frame, that can be extracted from these models are endless. Technical drawings like this will find their way into ads, brochures, dealer point of purchase displays and web imagery.

3D images and animation are just two more ways Malibu Boats is proving that there is something special here.



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