Monday, July 23, 2007

2008 iSpec is not far behind.

The programmers and 3D artists at Malibu Boat have been hard at work on 2008 iSpec for about a year. This new version of our boat specification and building program is a complete redesign. The interface has been revamped, the boat graphics were recreated from scratch and now the overall functionality of this utility is off the charts. Our dealer network has been using 2008 iSpec to place all of their 2008 boat orders and the response has been phenomenal. On August 6, 2007 it will be released to you.

2008 iSpec offers a four-step build process. First you pick your model, then your gel coat composition and colors, then your options and finally you view a summary of your build and choose to print, submit or save your new Malibu boat.

Step 1, model choice, allows you to choose among 13 different models based on the interior view. This is helpful if you are not familiar with Malibu boat models. You can see at a glance if the Wakesetter VLX has the right seating arrangement and length for your family. This step will allow you to narrow your boat choice more quickly and accurately.

Step 2, color and composition choice, gives you an unparalleled four views of the boat as you are building. 3/4 front, 3/4 rear, profile and interior views are all available in this step. Malibu's intricate gel coat and upholstery patterns can look different form the front, the side, the rear and the interior. 2008 iSpec gives you the tools you need to choose colors and view them from all angles. This way there are no doubts once you place your order.

Step 3, options, takes you through a list of available options so you can truly customize your Malibu boat. This step shows you all possibilities and it gives your dealer a more informed idea of the boat you want to own.

Step 4, summery/print/submit/save, is perhaps the most valuable of all four steps. Here you can see a summary of the Malibu you have built. You can save this boat to recall at a later time to view or edit. You can print this boat to share with your family and friends. And when you are ready to get a quote from your nearest Malibu dealer you can submit this boat for dealer review.

2008 iSpec is just one more way Malibu is increasing the functionality of our online presense.

Sunday, July 15, 2007

The 2008 Malibu Web Site is officially live!

The 2008 Malibu Boats Web Site was designed with you in mind. It is navigation friendly and information rich. The web site features exclusive Malibu photography and content. We have even added features like this blog and owner stories to increase your interaction with Malibu Boats and other Malibu enthusiasts. We are in the process of adding more flash and video to the site. And all of this has been done to increase the usability of the web site for you.

Now that the site is up we hope you will take the time comment here on the 'bu Blog. We would appreciate your input.

Thank you and enjoy.