Friday, September 3, 2010

Malibu Boats Earns 3rd Consecutive NMMA CSI Award

Malibu Boats (@MalibuBoats) is being recognized for outstanding customer service again this year with the 2010 Marine Industry CSI Award from NMMA.

The National Marine Manufacturers Association (NMMA) announced Malibu Boats as the recipient of the 2010 Marine Industry CSI Award. That makes it 3 years in a row for the world’s best selling ski and wakeboard boat manufacturer. This latest award joins Malibu's 19 Boat of the Year Awards in the trophy cabinet. Malibu Boats was recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program.

Malibu Boats will be acknowledged during the annual Industry Breakfast at the 2010 International Boat Builders’ Exhibition and Conference (IBEX), Tuesday, September 28 at the Kentucky Exposition Center.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2009 and March 31, 2010. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 40,000 consumers.

“We are extremely proud to receive this award three years in a row, but the real reward, for us, is the strong customer relationships and brand loyalty we enjoy,” explains Paul Singer, Vice President of Sales & Marketing for Malibu Boats. “We have a great team in place who pride themselves on serving the customer completely.”

“It’s important to be able to recognize boat and engine manufacturers that have maintained a focus on customer satisfaction as it’s the cornerstone of our industry’s future,” notes Terry Leitz, NMMA’s director of CSI programs. “CSI Award recipients make a commitment to improve the customer experience thereby reinforcing not only their own reputation for quality but for the industry as a whole.”

NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective means of improving customer satisfaction in the boating industry. Since the program’s inception, more than 600,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors.

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