Monday, November 23, 2009

Malibu Boats Dealer Earns Top Industry Honor

Malibu Boats Dealer Earns Top Industry HonorMalibu Boats (@MalibuBoats) Orlando, FL Dealer, Liquid Sports Marine (@LiquidSportsFL), has done it again. For the 5th consecutive year, Liquid Sports has accepted the prestigious Top 100 Dealers award from Boating Industry Magazine. Designated as one of the best boat sales and service dealerships in the U.S., Liquid Sports jumped 24 spots to #30 on the 2009 Top 100 list and received the Best-in-Class Award for the Most Improved Dealership. The top-30 ranking makes Liquid Sports Marine the top inboard/watersports dealer in Florida, and one of only 11 award recipients in one of the biggest boating states in the nation.

“To be named one of the top 100 marine dealers in the country is an incredible accomplishment, something our sales, service and event teams set their sights on every year,” says Mark Watts, who has owned Liquid Sports since 1996. “But to be named in the Top 30, ahead of many of the boat dealers we’ve always admired and patterned our business after, that was a special moment.”

The award is a welcome surprise during a devastating economic year for the Orlando retail boating market, something that isn’t lost on Watts.

“To respond to the recent consumer uncertainty, Liquid got back to what it does best,” he said. “We eliminated some brands, added others [Malibu Boats and Axis Wake Research], overhauled our service department, focused on the business and customer base we’re best adept at serving and re-branded the business -- all in the last 12 months. This award proves to us -- and our customers -- that you’ve got to keep moving forward, no matter the external factors affecting your business.”

The Top 100 accreditation is given to those dealers who excel at every significant dealership function, including sales programs, accounting practices, marketing plans, lead management, customer service, accounting and staff training.

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