Wednesday, March 7, 2012

Inside The New Red Bull Commercial: Brian Grubb

It's hard to miss Red Bull's television commercial from the "Gives You Wings" campaign, which is currently running in heavy rotation on today's top networks. This inspirational piece gives you a high-def glimpse into numerous athletic endeavors that Red Bull supports, woven to the track "Outro" by M83. "Outro" was originally scored for Travis Rice's epic snowboard film, The Art Of Flight, and you can see Travis dropping out of a helicopter onto a steep, powdery mountain face. "Yo, I'm ready. Lets do this."

photo: Tom King
Overall, the campaign targets great physical achievements in life and captures the feeling when, "The only thing you can think of is that moment, right there." Longtime Red Bull athlete, Brian Grubb, had previously produced some impressive wakeskating footage for his FUEL TV Firsthand episode, and Red Bull came across the clips on file while conceptualizing this commercial. Apparently the two clips of Grubb's backside 360 and his carve filmed underwater fit perfectly. Grubb was pumped to become a part of this monumental campaign, which now has 2.3 million views on YouTube. "I wasn't exactly chosen for it, but I guess Red Bull liked my footage and thought it fit well in the commercial," Grubb said. "When they told me I would be in their national campaign on major networks, I was more than psyched. Red Bull has always done so much to support us as athletes, and this footage shows what they help make possible."

Follow Brian Grubb here:

Brian Grubb rides behind his all-black Malibu Wakesetter 23 LSV where he resides in Orlando, Florida. Look for him to be a top competitor this year at The Byerly Toe Jam, WWA Nationals & Worlds, and on The Wakeskate Tour in 2012.

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