Malibu Boats (@MalibuBoats) entered into a whole new ball game this past July. We literally got into the ball game or the program for it at least. A Malibu Boats ad appeared in program for the MLB All Star Game that took place in Phoenix, AZ on July 12, 2011.
Now we like to think that water sports is America's favorite pastime, but this year we actually had the opportunity to be a part of America's favorite pastime. The MLB All Star Game showcases the who's who in professional baseball talent today and the associated program does that in even more detail. Stories about the players, the game and the fans fill this thick magazine. It's a coveted publication and a baseball fan's encyclopedia.
The ad featured our heavy-hitting wakeboard boat, the Malibu Wakesetter VLX, along with a Microsoft Tag linked to a VLX video. The ad appeared on page 237 and just happens to be in the middle of one of the coolest stories in the program, maybe in all of baseball. It's an article about the 3000 hit club the fact that New York Yankee, Derek Jeter is the newsest member.
We were honored to be a part of such a great event and publication. It's been a great summer! Congratulations to the National League, who won the game!
Tags: Malibu Boats | Malibu Boats Ad | All Star Game | Wakesetter VLX | baseball | program | MLB | wakeboard boats | video | Derek Jeter | New York Yankees