Thursday, December 8, 2011

Malibu & Axis Announce New Director Of Marketing

(From CEO Jack Springer)

I am very pleased to announce that Nick Skally has joined Malibu and Axis as its new Director of Marketing. Nick began on December 1st and we are very excited to have him as a part of the team. He was our unanimous choice and it is very clear that he has the vision, experience and passion to lead our marketing efforts to new heights and accomplishment in the support of Malibu’s products, our dealer partners and our brands. Nick is cutting edge and extremely experienced in all marketing areas. Malibu continues to add strength to the strongest, most team oriented group of professionals in our segment.

"Since Malibu is already the recognized market leader, with the best product visionaries and developers on the planet, this is a great opportunity to push things further with a unique marketing program and cohesive brand strategy," Skally said. "This team is the strongest in the water sports industry, and they have a lot of fun. To me, that is important, because our whole mission is to create a fun and memorable experience on and off the water.

Springer said, “Nick has over fifteen years of experience in marketing, communications, promotions, graphic design and public relations for top brands such as Prince, a leader in the tennis industry. He has not only the experience, but the leadership and management skills to take our marketing strategies and execution into the new generation. I am thrilled to have Nick as a part of Malibu!”

Skally added, "In today's marketing landscape, there are some exciting avenues to explore and we're already working on cutting-edge initiatives that will undoubtedly further separate Malibu and Axis from the other boat brands. 2012 marks Malibu's 30th anniversary and we will ring in the New Year, and this important milestone, as a market leader with a proud legacy and a bright future.“

Nick will work out of the Loudon office and over the next 2-3 months will be relocating to the Knoxville area from Pennsylvania. He will also be a part of the Leadership Team. Skally can be reached at

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1 comment:

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