Thursday, November 8, 2007

Malibu Boats Pushing Limits with 3D

The limits we push at Malibu Boats are not restricted to boat building or production processes. We are always pushing for that next breakthrough no matter what the discipline. We have even applied this limitless mindset to boat reorientations on the web.

We have added 3D imagery and animation to the engine that motors us past the limits we push. Created by 64-bit 3D artist Dean Fowler of Machine Films, each 2008 Malibu boats was completely modeled in 3D, inside and out. Dean has worked on a number of motion picture projects as well as video games like the recently released Halo 3.

These models are available in iSpec and will be posted in the web site's boat model sections. ISpec uses 2D captures of our 3D models to illustrate user specified colors and exterior options. ISpec is our boat-building program and thanks to the advantage of 3D model we can offer four distinct views when you build your boat online. We are also in the process of adding animated 3D to the boat model pages on our web site. These animations spin and flip showing off each Malibu boat model from every angle. These animations have also been posted on

You can view 3D animated clips of each 2008 model on our YouTube channel.

We are extending the use of these 3D models by plugging them into other Malibu marketing media like the 2008 DVD and our print pieces. The spinning animations will add another descriptive element to model sections of the DVD. The amount of 2D images, both rendered and wire frame, that can be extracted from these models are endless. Technical drawings like this will find their way into ads, brochures, dealer point of purchase displays and web imagery.

3D images and animation are just two more ways Malibu Boats is proving that there is something special here.

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