Customer Satisfaction Awards Presented To Malibu & Axis

NMMA Program Recognizes Malibu & Axis With Customer Satisfaction Awards

The National Marine Manufacturers Association (NMMA) recognized recipients of the 2012 Marine Industry CSI Awards for the award period from April 2011 through March 2012. Malibu Boats and Axis Wake Research were both recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2011 and March 31, 2012.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 32,000 consumers. “It is an honor to recognize these manufacturers for their outstanding focus on the creation of quality products and an enjoyable customer experience,” notes Terry Leitz, NMMA’s director of CSI programs. “Recipients of the CSI Awards are leading the recreational boating industry forward by ensuring feedback from their customers is an integral part of their planning and manufacturing functions.”

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VIDEO: New Raphael Derome Edit -- "RAPH"

RAPH from Liquid Force on Vimeo.

Malibu Releases 2013 WAKESETTER 24 MXZ

Malibu Boats, the global leader in state-of-the-art watersports towboats, will showcase the all-new 2013 Wakesetter 24 MXZ at Surf Expo in Orlando, Fla. September 6-8. The 24 MXZ joins the 22 MXZ, which was introduced last year at Surf Expo, and has now become the fastest-selling new boat launch in Malibu’s history.

“The addition of the 24 MXZ to our wildly successful MXZ family will maximize the boating experience in the large boat, pickle-fork market,” said Scott Davenport, director of sales at Malibu. “This boat is for a big crew that attacks every activity imaginable. And, thanks to SURF GATE, we’ve significantly reduced the time it takes to switch between these activities, letting our customers focus on watersports versus boat setup.”

New features include flip-up Wakeview seating, a dual-purpose built-in cooler with oversized drop-in cooler and expanded storage throughout the boat at convenient access points. The 24 MXZ is outfitted with Malibu’s patented SURF GATE technology and a plug-and-play ballast as well as a Mobile Device Gateway, utilizing Bluetooth technology.  Additionally, customers can personalize their 24 MXZ with gel and metallic gel combinations, and even a matching G3 tower.

“We have designed the 24 MXZ for big lakes and variable water conditions, or any situations where you have a large group of your closest friends and family,” said Dan Gasper, Malibu’s director of product design. “The elevated Wakeview seating provides an excellent vantage point to watch wakeboarding and wakesurfing.”

The WAKESETTER 24 MXZ will make its debut at Surf Expo in Orlando, Fla., at booth #307.

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Malibu Boats is the world’s largest manufacturer of watersports towboats.  Malibu markets the Response,  Wakesetter, and Ride models as well as the Axis Wake Research brand through a worldwide dealer network.  Malibu is a privately held company with approximately 450 employees and manufacturing facilities in California, Tennessee and Australia.

VIDEO: Amber, Dean & Randall "Once Upon A Time In Mexico"

VIDEO: Parker Siegele wake-to-wake HS 900 WAKESETTER 23 LSV

Malibu Pro Team Shines In TransWorld Reader's Poll

After winning the Red Bull Wake Open overall title and scoring the cover of TransWorld WAKEBOARDING's October 2012 issue, Raphael Derome landed in 8th place. With a hit series on MTV called WakeBrothers and multiple wins on the King Of Wake Tour, Phillip Soven took the 9th spot. Olivier Derome, with a prime time part in Slingshot's team video, LIPSMACK, rounded out the Reader's Poll in 10th.

After Amber Wing signed with Malibu in March 2012, this former Queen Of Wake had another stellar season on tour. Her worldwide popularity, sick style and engagement through social media helped her land in the top spot for women. Dallas Friday proved her vitality in the sport once again by securing the 3rd spot.

In wakeskating, Brian Grubb took a respectable 2nd place. With multiple podium finishes, popular web videos and appearances around the globe, Grubb had another impressive season and is showing no signs of slowing down.

Will Asher Wins European Slalom Championships

Congrats to Will Asher for winning the European National Championships in Recetto, Italy on August 19. Will rounded 1 buoy at 41 off in the finals to win this event for the fourth time in his career. Malibu's Thomas Degasperi landed in third.

Will reflected on the event and what it felt like to represent England at the championships, "There's something special about winning a gold medal, flying the flag on the podium and hearing the national anthem as the team sings along." 

Will made some key adjustments during the contest that paid off big time, "I felt great all weekend and learned a lot about the site, boat and driver during  the preliminary round. I completely changed my game plan, the way I skied and my skis' setup in the final to take the boat out of the equation. My plan paid off, and I won the event by a sizable margin. It was great to win in Italy, at such a fantastic site, with the British team Cheering me on. Recetto is also the site where I ran 39 off for the first time." 

Follow Will on Twitter: @WillAsher