Malibu Boats Earns 3rd Consecutive NMMA CSI Award

Malibu Boats (@MalibuBoats) is being recognized for outstanding customer service again this year with the 2010 Marine Industry CSI Award from NMMA.

The National Marine Manufacturers Association (NMMA) announced Malibu Boats as the recipient of the 2010 Marine Industry CSI Award. That makes it 3 years in a row for the world’s best selling ski and wakeboard boat manufacturer. This latest award joins Malibu's 19 Boat of the Year Awards in the trophy cabinet. Malibu Boats was recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program.

Malibu Boats will be acknowledged during the annual Industry Breakfast at the 2010 International Boat Builders’ Exhibition and Conference (IBEX), Tuesday, September 28 at the Kentucky Exposition Center.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2009 and March 31, 2010. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 40,000 consumers.

“We are extremely proud to receive this award three years in a row, but the real reward, for us, is the strong customer relationships and brand loyalty we enjoy,” explains Paul Singer, Vice President of Sales & Marketing for Malibu Boats. “We have a great team in place who pride themselves on serving the customer completely.”

“It’s important to be able to recognize boat and engine manufacturers that have maintained a focus on customer satisfaction as it’s the cornerstone of our industry’s future,” notes Terry Leitz, NMMA’s director of CSI programs. “CSI Award recipients make a commitment to improve the customer experience thereby reinforcing not only their own reputation for quality but for the industry as a whole.”

NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective means of improving customer satisfaction in the boating industry. Since the program’s inception, more than 600,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors.

Tags: Malibu Boats | NMMA | CSI | IBEX | customer service | award | customer service excellence | consecutive awards | boat+owners | buying boat | wakeboard boats | ski boats

Take the Malibu Truth is on the Water Challenge

When a boat is on the water, boat dealers and manufacturers can’t hide behind false claims, sales tactics or inflated marketing budgets. An on-the-water demonstration offers a level of guaranteed truth that may not be certain in a dealership or at a boat show. For these reasons Malibu Boats (@MalibuBoats) has developed a custom event that can be initiated by you, the buyer, to gather the boats of your choosing in one location for a true side by side comparison. The Malibu Boats Truth is on the Water Challenge calls out competing boat dealers and encourages them to put their boat on the water for you, where it counts most. On the water you will benefit from a completely accurate picture of your water sports boat choices. Once you are in a Malibu boat on the water, the decision will be clear.

Additional Links
Truth is on the Water Invitation
2010 Malibu Boat Shows
Continuing coverage of Truth is on the Water on Delicious.com

Local Malibu Dealers are extending invitations, at your request, to competing water sports boat dealers to take the Truth is on the Water Challenge. Bring your family, your friends and your gear so you can accurately gauge the usability of these boats on the water. You pick the time, the place and the participants. Your Malibu dealer will create a custom invitation for you to deliver to the boat brands you would like to participate in this on-the-water assessment. If the competition accepts the challenge, you’ll have the opportunity to evaluate Malibu and the other guys side by side on performance, innovation, construction and interior accommodation. The Truth is on the Water Challenge will get your top brands together on a lake near you to answer all of your questions honestly.

Contact your local Malibu Boats dealer or visit your nearest 2010 boat show to set up your Truth is on the Water Challenge. This event will give you definitive answers to all of your water sports boat buying questions. Even if the competing boat dealers you have chosen don’t accept the challenge, take this opportunity to test drive a Malibu boat. The truth is on the water and Malibu Boats knows once you test their boats in a real-world boating situation you won’t own any other brand.

Tags: Malibu Boats | boat test | demonstration | wakeboard boat | ski boat | boat buying | boat shows | boat dealers | truth on water | Malibu Difference